Author: Jeremy Baumann

Posted on June 26, 2018

Getting Personal: Why Your Association Needs To Do It For Members

Membership sector online personalization is a huge topic. In 2014, it was the key online challenge facing the membership organizations and associations. I’m defining online (member) personalization as the delivery of targeted and personalized online content based on what we know about a website visitor or member. We need to talk more about what online personalization is and why your membership organizations should be doing it. Membership sector online personalization is a huge topic. In 2014, it was the key online...

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by Jeremy Baumann

Posted on June 26, 2018

Guest Posts

To Engage The Next Generation, You Have To Beat Netflix

The owner of a booming Crossfit gym in Minneapolis pinpointed the key to success in the modern world as he was signing me up for membership. He said, “We’re not teaching a workout class so you can be healthier, that’s just the outcome. We create dynamic experiences that stack up against anything.” The owner of a booming Crossfit gym in Minneapolis pinpointed the key to success in the modern world as he was signing me up for membership. He said, “We’re...

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by Jeremy Baumann

Posted on June 26, 2018

Guest Posts

Delivering Effective Membership Tiers Without The Tears

Over the past year I have seen a wide range of membership associations move away from the traditional one-size-fits-all membership offering to a more tiered and personalized membership offering. Over the past year I have seen a wide range of membership associations move away from the traditional one-size-fits-all membership offering to a more tiered and personalized membership offering. To be clear, I am not talking about a categorized approach (associate, member or fellow) but different tiers linked to the provision of member...

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by Jeremy Baumann

Posted on June 26, 2018

Guest Posts, Membership

Associations Are Going Mobile. Really?

For the purposes of this post, I’m defining “the mobile web” with a focus specifically on an association’s provision of and members’ use of web content made available via a mobile smartphone and/or tablet devices. In July, Richard Gott gave us insight on how European associations harness the web. This month, Rich is back with a guest post that investigates if associations are really getting to grips with the mobile web. For the purposes of this post, I’m defining “the mobile web” with...

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by Jeremy Baumann

Posted on June 26, 2018

Membership

Top 10 Ways European Associations Are Harnessing The Web

In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he is the Head of Membership Development at the Royal College of General Practitioners (RCGP) and by night he develops and runs his 1,400 association professional-strong (free to join) network. In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he is the Head of...

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by Jeremy Baumann

Posted on June 26, 2018

Membership

10 Principles For Managing Change In An Organization: Stay Relevant To Your Association Members

Do you feel like your association welcomes change? Most associations are dangerously slow to adapt to change due to outdated traditions and poor volunteer management. The truth is, today’s association members aren’t looking for the same things that they were looking for 10, 20 or 30 years ago. Do you feel like your association welcomes change? Most associations are dangerously slow to adapt to change due to outdated traditions and poor volunteer management. The truth is, today’s association members aren’t looking for...

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by Jeremy Baumann

Posted on June 26, 2018

Talent Development

Online Events And Video: No Longer A Question For Associations

We’ve all been there… miles away from our loved ones feeling tired, stressed, and desperately wishing they were by our side. Not that long ago, voices of a parent, friend or child through the phone were as close as we could get to their touch. We’ve all been there… miles away from our loved ones feeling tired, stressed, and desperately wishing they were by our side. Not that long ago, voices of a parent, friend or child through the phone were...

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by Jeremy Baumann

Posted on June 26, 2018

Membership

Training For Association Professionals: New Asae Certificate Program In Association Management

In 1998 I started my first job in association management as a meeting planner for a start-up association management company. At the time there were only four employees, so I had to quickly learn not only what a meeting planner’s role was in the association management industry, but I had to learn the ins and outs of everything a good association manager would need to know because with a small staff you inevitably ended up filling all roles at some...

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by Jeremy Baumann

Posted on June 26, 2018

Generation Y

My, Myself And I

Nearly one in two associations experienced a decline in membership last year, according to the 2010 Member Marketing Benchmark Report. With a struggling economy, too many competing associations, and an almost unlimited amount of free internet resources, it is becoming harder and harder to attract members. Many associations are realizing that to stay open, they must stop bleeding members. But, how? Personalize your membership organization to attract members Nearly one in two associations experienced a decline in membership last year, according to...

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by Jeremy Baumann

Posted on June 26, 2018

Generation X, Generation Y

Recruitng The Nxt Gen In2 Ur Assn

Recrutng the nxt gen in2 ur assn doesn’t have to look like this. The key to boosting membership is to know what your members want from your association. If you want your members to find real value in being part of your association, it is your responsibility to make sure it addresses their needs, not what you think are their needs. This holds equally true for younger members. If you want to boost Generation X and Y membership in your...

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by Jeremy Baumann

Author: Jeremy Baumann

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