Getting Personal: Why Your Association Needs To Do It For Members
Membership sector online personalization is a huge topic. In 2014, it was the key online challenge facing the membership organizations and associations. I’m defining online (member) personalization as the delivery of targeted and personalized online content based on what we know about a website visitor or member. We need to talk more about what online personalization is and why your membership organizations should be doing it. Membership sector online personalization is a huge topic. In 2014, it was the key online...
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