Author: Anna Sladek

Posted on January 14, 2021

Gen Z: The Youth Vote and The 2020 Election

XYZ University defines Gen Z as those who were born between 1996 and 2009, now making up almost 30% of the world’s population. Since the oldest members of Generation Z are just starting to become adults, their impact on the political world is only just beginning. Gen Zers have grown up with massive interconnectivity to peers and strangers alike through access to social media, global news, and research, resulting in a high awareness of what is occurring around the world. This has...

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by Anna Sladek

Posted on January 9, 2021

Generation Z

Understanding Gen Z – 2021: An Inside Perspective

Generation Z, or those born between 1996 and 2009, now makes up almost 30% of the world’s population. With this high statistic comes impacts on daily life like voting, retail, and trends. Therefore, as Gen Z comes of age it’s essential for marketers and the workforce to figure us out. As a member of Gen Z myself, there is a lot of insight and personal experience I can share with those in need of a better understanding. I was born in April...

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by Anna Sladek

Posted on September 13, 2018

General

Retailers Need to Change Marketing Tactics to Appeal to Gen Z

By Anna Sladek I recently read a Bloomberg article about the industries Generation Z is predicted to kill. Of all the examples, malls caught my eye. The article states that “America’s malls have been closing at a record pace as e-commerce becomes the preferred mode of shopping for Gen Zers. More than two-thirds of U.S. malls saw a decrease in national retailers in 2018, according to a report from property research firm Green Street Advisors LLC.” So, in light of the...

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by Anna Sladek

Posted on August 16, 2018

Generation X, Generation Y, Generation Z

Why the ELCA Youth Gathering Succeeds Where Others Fail

The ELCA is defying odds and succeeding in its efforts to engage Gen Z according to one of XYZ U's own Team Gen Z members. Over the years, research has shown the steady decline of youth participation in religion. However, the ELCA (Evangelical Lutheran Church in America) Youth Gathering seems to defy all odds with its 31,000 youth attendees in 2018. So, what makes the ELCA so unique in its overabundance of attendees when for so many other organizations it is very difficult? I...

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by Anna Sladek

Posted on June 25, 2018

Generation Z

Schools Need To Change The Way They Teach

Antiquated education models wouldn’t get us the creativity and innovation needed to address 21st Century issues that Generation Z wants to fix. It is a school’s job to equip it’s attendees with the knowledge necessary to thrive when placed in the real world. However, when I observe the curriculum being taught in class, I no longer believe that it is capable of preparing students for success. The world is changing all around us, and if we want future generations to be...

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by Anna Sladek

Posted on June 25, 2018

Generation Z, Membership

Why The Y’s TV Ad Hits the Mark and Dodge Ram Misses with Gen Z

Two commercials, both promoting a message of community and service. One hits the mark while the other tarnishes its brand. Why it’s important for organizations to promote and convey an authentic voice about serving the community to attract Generation Z. Both Dodge Ram and the YMCA recently produced commercials that focused on the concept of serving and giving back to the world; a priority that is important to me and a majority of Generation Z. In fact, according to this Time...

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by Anna Sladek

Posted on June 25, 2018

Generation Z, Talent Development

How Businesses Can Better Appeal to and Recruit Generation Z

Worker and talent shortages are prevalent. If you’re hiring Gen Z for a summer job or appealing to them as a career aspiration, here are tips to get them in the door. Generation Z is different when compared to Millennials. While Generation Y grew up during a time of prosperity and economic growth, “Zs came of age during an era of disruption” and witnessed the strain it put on their elders, reports our Gen Z research paper. And as a consequence, “Zs were...

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by Anna Sladek