Advocacy in an Era of Activism

Advocacy in an Era of Activism

Keynote Description

Millennials (1982-1995) are the largest generation of Americans and a powerful voting bloc.

Raised in a world rocked by change, faced daily with new information and a stalled government, this generation believes the way to improve the situation is by innovation and taking matters into their own hands.

Millennials self-organize campaigns, and consider themselves activists. Discover best practices for inspiring and engaging this generation in your association’s advocacy efforts.


Key Takeaways

  • Discover best practices associations are using to engage Millennials in advocacy efforts;
  • Learn about social entrepreneurs and the strategies Millennials are using to create passion for a cause and inspire a movement; and,
  • Learn how to measure success and market advocacy efforts in a way that resonates with and engages Millennials